Our identity
How do a team of 3 non-techie’s develop a website that works? Squarespace answered that question but posed another problem. How can we breathe life and personality into a product that’s designed to be consistent, standardised and well-mannered?
We turned to Alasdair Gray and his work for help.
Our hero image
Since A Gray Space is a digital reimagining of Alasdair’s own home, our hero image is taken from the point cloud data of Alasdair’s flat.
Alasdair’s flat seen from the communal hallway
Our colors
Our colours came from Alasdair’s books. With a little adjustment to ensure they meet AAA accessibility standards.
Alasdair’s Late Verses
First edition of Lanark
Colour test with hero image
Our emblems
Our emblems are drawn by Alasdair and have a personal meaning for us.
Inspiration and ideas
Love and creativity
Work and community
Our identity
The first 2 reactions to our website under development were a little disconcerting. “Polite and a bit corporate.” Followed by “dark and quite frankly disturbing.”
So there you have it. That’s what you get when you cross Squarespace with Alasdair Gray. Our Gray Space identity. Corporate with trigger warnings!